Finally an advertisement which only shows not only periods as a situation of discomfort that it is absolutely necessary to hide, but as a normality that must not stop us. Let’s put aside, so painful menstruation situations that one spends the day folded into two waiting for better days.

I’ve always been super upset by people who saw this time as a shameful situation « ah it’s disgusting, you bleed ». « No, my body is renewed, it is life, no big deal ». And I think that the manner in which it represents the rules for decades has not well arranged the case. For this reason, I have a real favorite for this very energetic pub of the UK company Bodyform showing volunteers, courageous women who are not frightened by the fact of losing blood. I’m very happy with this change of orientation.

No blood should hold us back !